In our latest project for Jomashop, we faced a unique challenge: how to authentically showcase their watch authentication process. Initially, we hired actors to portray real watchmakers, but during editing, we realized this approach might seem disingenuous. By re-editing the video to transparently reveal the actors’ roles, we added a touch of humor and maintained the authenticity Jomashop values. This case study highlights the importance of transparency in marketing and how embracing honesty can build stronger connections with your audience.

Discover how we transformed potential setbacks into a genuine and engaging ad that effectively communicated Jomashop’s commitment to trust and authenticity.